To be the destination for experiences -- where customers discover fun things to do and local businesses thrive
Groupon built a new strategy for 2020 and beyond. My responsibility was to come with scalable creative that could be used internally and externally. Internally, creative would be used for presentations, iconography, employee swag and events, and office decor.
Externally, the creative was more limited and worked to accentuate financial communications and board member presentations.
The concept is a "Main Street" that is still being built and optimized for the future. Each building represents a key strategy. I developed a color palette and built an icon library based around key strategy themes and supportive points.
Check out the process and finals below.
Initial Sketch
Rough Draft
Final Draft
Process. From initial concept to final draft.
Final 2D design
Final 3D Render
Icon Library
(The purple, lime and yellow icons previously existed in the Groupon icon library)
Patterned icons